What is Apollo and who does it work well for?
Apollo.io is a veteran American sales intelligence company: a database of some 275 million contacts and 35 million companies with 65+ filters, a cold email sequence engine, a Chrome extension and a generous free plan. Its public 2026 pricing runs from the Free plan to $119/user/month billed annually (Basic $49, Professional $79; $59/99/149 monthly), with mobile numbers at 8 credits per number, the highest unit cost in its credit system.
For teams selling to the United States, the breadth of the database and the all-in-one approach (search + sequences + lightweight CRM) make sense: US accuracy is around 88% according to independent analyses.
That strength evaporates across the Atlantic. What its own users say about data outside North America, and what that means if your market is Spain, is the heart of this comparison. That's where an Apollo alternative like WaLead makes the difference.
Capability coverage: WaLead and Apollo
Spanish, specialized in Spain
American, global/US focus
These counts show how many capabilities from a list defined by WaLead each tool covers. It is a feature-coverage count, not a quality score: several criteria are defined by WaLead, so a higher count does not mean a tool is better for your use case.
Three reasons to switch
AI agents, not templates with variables
WaLead's Prospector agent reads each lead's profile, their latest post, their latest like and searches Google before writing: a unique message per person. The Screener qualifies against your ICP, the Scorer scores and creates branches, and the Closer carries the conversation all the way to the meeting.
See the agents →16M contacts in Spain, with email and mobile
WaLead gives you 16M B2B contacts in Spain and 55M companies, and enriches them in cascade with 20+ providers: 94% accuracy on email and 71% on the decision-maker's mobile. You only pay for data found.
The safest automation on the market
Up to 800 invitations per month with three layers of protection: Health Score that monitors and pauses the account at any sign of risk, a dedicated proxy per user and country, and auto-removal of pending invitations. Zero documented bans in our entire history.
How Health Score works →WaLead vs Apollo, capability by capability
The thesis of this comparison in one sentence: Apollo is a giant American database for the American market; WaLead is the GTM platform built for Spain, with 16M verified Spanish contacts, AI agents, native LinkedIn with Health Score and Apollo working inside its waterfall. Capability by capability:
Comparison built with publicly available Apollo information (reviewed in August 2026). Apollo is a trademark of its owner; we mention it for comparison purposes only. If something has changed in their product, write to us and we'll update it.
The fine print on Apollo's data (according to its own users)
An analysis of more than 9,000 Apollo reviews on G2 ranks “inaccurate data” as the number-one complaint category (638 mentions), with outdated contacts in third place. Accuracy outside North America drops to 60-73% depending on the region, versus ~88% in the US, the most predictable failure pattern flagged by independent analyses.
Users report bounce rates of 15-38% on lists exported from Apollo, despite the 91% accuracy it advertises; the acceptable standard for protecting your domain is under 5%. Applying Apollo's own “verified emails” filter shrinks the database from ~275M to ~96M contacts: nearly two-thirds of the database is unverified. And phone accuracy is around 60% on direct dials according to published tests, with mobile numbers being the most expensive item in its credit system.
There's also a problem no provider can fix: it's the most mined database on the market. The same decision-makers receive the same emails from thousands of teams that exported the same list.
None of this makes Apollo a bad tool for selling in America. It makes it the wrong tool for selling in Spain.
16 million contacts in Spain
WaLead includes 16M B2B contacts in Spain and 55M companies: its own database, verified and refreshed every week, with specialist Spanish-market providers (like MasLeads) inside the waterfall. Apollo's Spanish coverage is notably smaller.
The largest database of Spanish leads doesn't belong to the American giant; it belongs to the Spanish tool that only plays in this market.
Filters Apollo doesn't have (and that decide whether your campaign works)
Company lists for your TAM: upload the exact companies in your target market and pull only their decision-makers. Keywords in the LinkedIn bio: find leads by what they say about themselves, not just their job title. Premium / Creator: prioritize profiles that invest in LinkedIn. Number of experiences and keywords in the experience: fine-tune real seniority, not title seniority. Connections and followers: filter, for example, leads with more than 500 followers, the simplest signal that a profile is alive on LinkedIn.
Why: analyses of Apollo report that prospecting on LinkedIn with its data surfaces many inactive or outdated profiles. Going after dead accounts is the fastest way to burn a campaign and an account. WaLead filters by activity before reaching out.
Inside WaLead, Apollo is already included
When you use Apollo, you depend on a single provider: if its email is wrong or its mobile number doesn't exist, that's where the story ends (and the credit, spent).
When you use WaLead, we query more than 20 providers in a cascade, Apollo among them, alongside MasLeads, Prospeo, Findymail, Lusha and more, we verify every data point before giving it to you and, if one provider fails, we move to the next. You only pay for data found and verified. Result: 94% accuracy on verified email and 71% on the decision-maker's mobile.
Don't choose between Apollo and its alternatives. WaLead queries them all and keeps the best data.
A 2026 tool, not one from the pre-AI era
Apollo is search + credits + email sequences: last decade's paradigm. LinkedIn comes without native automation (manual steps in sequences) and its native email warmup was discontinued in 2024, according to industry analyses.
WaLead is the next generation: native LinkedIn automation with Health Score, dedicated proxies and zero documented bans; AI agents, Prospector researches each lead's profile, posts and likes and writes 1:1, Screener does deep research and qualifies, Scorer with branches, Closer takes it all the way to the meeting and Copilot; GTM workbooks where every column enriches, researches with AI providers and writes; HTTP requests and webhooks in campaigns and workbooks; and cold email delegated to natively connected specialists (Instantly, Smartlead, ReachInbox).
CRMs: HubSpot, Salesforce, Pipedrive, GoHighLevel… and Spanish ones like Clientify, because selling in Spain also means integrating with the Spanish stack.
Pricing: Apollo vs WaLead in 2026
Apollo publishes plans from $0 to $119/user/month billed annually (Basic $49, Professional $79, Organization $119; $59/99/149 monthly), with mobile numbers at 8 credits per number, its most expensive data point (prices checked in August 2026). WaLead: €65/month per sender, all included, database, email and mobile waterfall, AI agents, workbooks and integrations on a single invoice.
- LinkedIn automation with Health Score
- 16M contacts in Spain · 55M companies
- Email and mobile waterfall (20+ providers)
- AI agents and workbooks
- Unibox, CRM integrations and API
- Spanish-language support
Per sender, plus taxes. One single invoice and one single login.
- Apollo Professional (annual)$79/user
- Mobile credits (8/number)+
- Safe LinkedIn tool+
- External email verification+
- Local Spanish data+
Several invoices, several logins, and your data jumping from one tool to another.
WaLead is born here: local data verified every week, the decision-maker's mobile number and Apollo working inside the waterfall, for you.
Switching takes an afternoon, not a quarter
We walk with you through the three steps. You don't lose a single lead along the way.
Pull your list out of Apollo to CSV, or bring it straight from LinkedIn, Sales Navigator or Google Sheets.
Upload it as-is and WaLead dedupes, cleans and enriches it with verified email and mobile.
On the onboarding call we set up the sequence and the agents with you. You're sending that same day.
Which platform is right for your team?
Choose WaLead if…
- You sell to Spanish companies and need quality data.
- You want the decision-maker's mobile, not just the email.
- Your templates no longer work and you need real personalization.
- You manage several accounts and can't afford a ban.
- You're tired of duct-taping five tools together.
Choose Apollo if…
- ✓Your main market is the United States.
- ✓You need massive global volume over local accuracy.
- ✓Your channel is exclusively cold email and you already verify data with external tools.
- ✓You want to start with a free plan.
Teams that already made the leap
The multi-account model is a before and after: you scale prospecting without sending costs through the roof. And the Spanish-language support gets you results fast.
We automate campaigns across several accounts safely and affordably. We've achieved 60% more meetings and save 2-3 hours a day.
Switching tools noticeably improved our sales process. The interface is clean and intuitive, and results come sooner.
Questions about WaLead and Apollo
Can I migrate my campaigns from Apollo?▼
Yes, and it takes an afternoon. Export your leads to CSV and import them into WaLead, or bring them straight from LinkedIn, Sales Navigator, Google Sheets or our own database. On the onboarding call we help you get your first campaigns set up.
Is it safe for my LinkedIn account?▼
We work within LinkedIn's limits (up to 800 invitations/month) and add real-time Health Score, a dedicated proxy per user and country, progressive warm-up, automatic withdrawal of pending invitations, and automatic pausing if we detect anomalies. We don't have a single review from a banned user.
How much does Apollo cost and how much does WaLead cost?▼
Apollo publishes plans from $0 to $119/user/month billed annually, with mobile numbers at 8 credits per number (prices checked in August 2026). WaLead costs €65/month per sender with database, email and mobile waterfall, AI agents and workbooks included.
How does the price compare to Apollo's?▼
WaLead costs €65/month per sender and includes the database, email and mobile enrichment, AI agents, workbooks and integrations. Around Apollo you need to add the pieces it doesn't include, each with its own invoice.
Do I need a card to try WaLead?▼
You can try WaLead for 30 days. Set up your plan and get started in minutes.
What's the best Apollo alternative for selling in Spain?▼
WaLead: more Spanish contacts (16M), cascade-verified data with specialist Spanish-market providers, and Apollo included inside its own waterfall.
Does Apollo work well in Spain?▼
Its strength is the US (~88% accuracy per independent analyses); outside North America accuracy drops to 60-73% and users report 15-38% bounces on exported lists.
Is it true that WaLead uses Apollo?▼
Yes: Apollo is one of the +20 providers WaLead queries in a cascade. The difference is that WaLead verifies every data point before giving it to you and, if Apollo fails, moves to the next provider.
How does WaLead avoid inactive LinkedIn leads?▼
With activity filters Apollo doesn't have: followers and connections (e.g., more than 500 followers), premium or creator profiles, and bio and experience keywords.
