What is MasLeads and who does it work well for?
MasLeads is the Spanish B2B data platform: specialists in the Spanish (and European) market with GDPR compliance, verified corporate emails and, their recognized specialty, direct decision-maker mobiles in Spain. Support and product in Spanish.
Its modules speak for themselves: the Professionals Prospector (contact and company search with more than 15 filters, including technologies used); Website Visitors, which identifies in real time which companies visit your website, without cookies or personal tracking — a product WaLead doesn't have, as we openly acknowledge; Réplica, its AI lookalike for finding mirror companies of your best customers; native CRM enrichment (HubSpot, Salesforce, Zoho); and its sales Copilot in Spanish.
Our take on their data? The most credible one possible: we buy it. MasLeads is one of the providers in WaLead's enrichment waterfall.
Three things that happen after the data
Data becomes a one-of-a-kind message
The Prospector agent reads each lead's profile, their latest post and their latest like before writing: one 1:1 message per person. The Screener qualifies against your ICP and the Closer carries the conversation all the way to the meeting.
See the agents →Data gets completed and verified
The waterfall queries MasLeads and 19+ other providers in cascade: 94% email accuracy and 71% decision-maker mobile accuracy, verified. You only pay for data found.
How the waterfall works →Data goes out to LinkedIn with your account protected
Campaigns with a Health Score that pauses at any sign of risk, a dedicated proxy per user and country, and automatic invitation withdrawal. Zero documented bans in our entire history.
How Health Score works →WaLead vs MasLeads, capability by capability
This is the most generous table in the series, and that's intentional: MasLeads gets a ✓ across its entire territory. We're not comparing data quality or database sizes: they're different crafts that, quite literally, work together.
SpanishComparison built with publicly available MasLeads information (reviewed in August 2026). MasLeads is a trademark of its owner; we mention it for comparison purposes only. If something has changed in their product, write to us and we'll update it.
Two different crafts: the data and the flow
MasLeads' craft is data: building and maintaining the best Spanish database, detecting signals (Website Visitors), finding mirror companies (Réplica) and keeping your CRM clean. A hard craft they do very well.
WaLead's craft is the full flow: finding (its own database of 16M B2B contacts in Spain and 55M companies, with LinkedIn activity filters), verifying in cascade, qualifying with the Screener, writing 1:1 with the Prospector, reaching out on LinkedIn with Health Score, dedicated proxy and zero documented bans, conversing with the Closer all the way to the meeting, and moving the result to your CRM (HubSpot, Salesforce, Pipedrive, Clientify) or out via HTTP requests, webhooks, n8n, Make and Zapier from campaigns and workbooks.
MasLeads gives you great data. WaLead takes care of everything that has to happen for that data to become a meeting.
MasLeads is already inside WaLead (and it's not alone)
When you enrich with a single provider, whichever it is, your hit rate is theirs: if they don't have the data, that's where it ends.
WaLead's waterfall queries 20+ providers in cascade: MasLeads among them, as the Spanish-market specialist, alongside Prospeo, Findymail, Lusha, Apollo and more. Every record is verified before delivery; if one provider doesn't have it, it moves on to the next. You only pay for data found and verified. And inside WaLead's own workbooks, when enriching an email or a mobile, MasLeads is available as a provider: you pick it and it enriches your table without leaving the platform.
The math works in your favor: waterfall coverage starts from each individual provider's and adds the rest. Result: 94% verified email accuracy and 71% decision-maker mobile accuracy.
From data to meeting: what happens next
01 · Find. A workbook with WaLead's database, or import from CSV, Sheets, LinkedIn or Sales Navigator.
02 · Enrich and qualify. Waterfall with MasLeads and 19+ providers; the Screener researches and accepts or discards based on your ICP.
03 · Reach out. LinkedIn campaigns with the Prospector writing 1:1, and email via integrated Instantly, Smartlead or ReachInbox.
04 · Close and sync. The Closer converses until the meeting; the lead lands in your CRM or goes out via webhook to your stack.
Pricing: MasLeads vs WaLead in 2026
There's no invoice duel here: they're different crafts that often add up. MasLeads publishes its per-module plans on its website (reviewed in August 2026). WaLead costs 65 €/month per sender, all included, with MasLeads already inside the waterfall.
- LinkedIn automation with Health Score
- 16M contacts in Spain · 55M companies
- Email and mobile waterfall (20+ providers)
- AI agents and workbooks
- Unibox, CRM integrations and API
- Spanish-language support
Per sender, plus taxes. One single invoice and one single login.
- Per-module planssee their website
- Professionals Prospector✓
- Website Visitors✓
- Réplica (AI lookalike)✓
- CRM enrichment✓
Several invoices, several logins, and your data jumping from one tool to another.
They put the data into our waterfall; we provide the LinkedIn campaigns, the agents and the inbox their own sales team uses to go out and sell. Hard to find better proof that we're complementary.
Connect your MasLeads exports to WaLead
Leave nothing behind: your MasLeads signals keep flowing in, WaLead provides the flow. Three steps.
Export the companies from Website Visitors, Réplica or your Prospector to CSV or Google Sheets.
WaLead deduplicates, re-verifies in cascade (with MasLeads inside the waterfall) and fills in email and mobile.
The Screener qualifies, the Prospector writes 1:1 and the LinkedIn campaign goes out with your account protected.
Which platform is right for your team?
Choose WaLead if…
- You need the full flow: find, verify in cascade (with MasLeads inside), qualify with AI and reach out on LinkedIn with your account protected.
- You want data to become meetings: workbooks, agents, safe LinkedIn and CRM in a single platform.
- You'd rather pay only for data found and verified, without managing providers yourself.
- You want a single invoice and a single login for the whole process.
Choose MasLeads if…
- ✓What you need is the data and the signals: a Spanish database to query, Website Visitors on your site and Réplica for mirror companies.
- ✓You want to keep your CRM clean with their native enrichment (HubSpot, Salesforce, Zoho).
- ✓Activation (campaigns, messaging, inbox) is already covered by other tools.
Use them together if…
- You want MasLeads signals (Website Visitors, Réplica) feeding WaLead's flows.
- Export those companies, upload them to a workbook and let the waterfall, the Screener and the Prospector do the rest.
- Two Spanish tools, with Spanish-language support, that already work together.
Teams that already made the leap
The multi-account model is a before and after: you scale prospecting without sending costs through the roof. And the Spanish-language support gets you results fast.
We automate campaigns across several accounts safely and affordably. We've achieved 60% more meetings and save 2-3 hours a day.
Switching tools noticeably improved our sales process. The interface is clean and intuitive, and results come sooner.
Questions about WaLead and MasLeads
Can I import my MasLeads data into WaLead?▼
Yes: export to CSV or Google Sheets and upload it to a workbook. It gets deduplicated, re-verified in cascade (with MasLeads inside the waterfall) and is ready for campaigns. On the onboarding call we'll help you set it up.
Is it safe for my LinkedIn account?▼
We work within LinkedIn's limits (up to 800 invitations/month) and add real-time Health Score, a dedicated proxy per user and country, progressive warm-up, automatic withdrawal of pending invitations, and automatic pausing if we detect anomalies. We don't have a single review from a banned user.
How much does MasLeads cost and how much does WaLead cost?▼
MasLeads publishes per-module plans on its website (reviewed in August 2026). WaLead costs 65 €/month per sender and includes the database, the waterfall (with MasLeads inside), the AI agents, workbooks and integrations. Don't compare invoices: they're different crafts that often add up.
How does the price compare to MasLeads's?▼
WaLead costs €65/month per sender and includes the database, email and mobile enrichment, AI agents, workbooks and integrations. Around MasLeads you need to add the pieces it doesn't include, each with its own invoice.
Do I need a card to try WaLead?▼
You can try WaLead for 30 days. Set up your plan and get started in minutes.
Are WaLead and MasLeads competitors?▼
No: they're partners. MasLeads is one of the data providers in WaLead's waterfall; WaLead is the orchestrator that turns that data (and that of 19+ other providers) into campaigns and meetings.
What's the difference between buying data from MasLeads and enriching with WaLead?▼
With MasLeads you get data from their specialist database; with WaLead, the waterfall queries MasLeads and 19+ providers in cascade, verifies every record and only delivers (and charges for) data found and verified: 94% on email and 71% on mobile.
Does WaLead have Website Visitors?▼
No: it's a MasLeads product we openly acknowledge. If you use it, you can export those companies and upload them to a WaLead workbook to qualify and contact them.
Can I use MasLeads and WaLead at the same time?▼
Yes, and it's a very natural stack between Spanish tools: MasLeads signals (Website Visitors, Réplica) feeding WaLead's flows: waterfall, agents, LinkedIn and CRM.
What does WaLead offer that MasLeads doesn't cover?▼
Everything that happens after the data: LinkedIn campaigns with Health Score and zero documented bans, AI agents that qualify and write 1:1, GTM workbooks, cold email via Instantly, Smartlead and ReachInbox, and outputs via webhook, n8n, Make and Zapier.
Is WaLead's data GDPR compliant?▼
Yes: its own verified database, refreshed weekly, and GDPR-compliant providers — among them MasLeads itself, the Spanish specialist.
Can I import my MasLeads exports into WaLead?▼
Yes: CSV or Google Sheets straight into a workbook, where they get deduplicated, re-verified in cascade and made ready for campaigns.
